Headlines, Subheads & Value Propositionsby Joanna Wiebe
Without question, the most important copy on your page is the headline. It can lower bounce and help engage visitors. But you've only got one chance to get it right with each visitor. One. That's it. That's why you need this book. Because, whether you pay for traffic or not, you've got to make the most of every single visitor arriving on your home page or other landing pages.