The Brain Audit: Why Customers Buy (And Why They Don’t)by Sean D'Souza
The Brain Audit doesn't teach you how to use mind tricks to sell. It's not a system of coercion. It doesn’t psyche the customer into buying against his or her will. Instead it takes you through a series of steps that we all take on a day-to-day basis when buying products or services to show you how your customers buy.